Our philosophy


The être philosophy is simple authenticity.

From inspiration to creation and design; printing, production and packaging, it is important to us that our hands touch every aspect of our process, so that we can make a tangible connection to you, our audience, through our work. We want to share our view of this beautiful world we live in, and build the belief that you too can find your perfect moment in the places we have found ours.


Artisan made

The être style is based on clean, aesthetically beautiful minimalism. We are inspired by Japanese and Scandinavian art and design, and subscribe to the watchwords ‘form follows function’ in our design process. Each neighbourhood guide is designed, printed and produced by our own hands on high-quality archival paper.

Curated moments

It is important to us that we have an authentic connection with the neighbourhoods we capture in our publications. With this in mind we only feature places personally vetted and written about by us. Our wish is to take you on a journey through some of our favourite neighbourhoods—through local secrets, significant sites and some of the world’s most picturesque scenes.

Original photography

At être we have collected galleries of photographs from all over the world, taken on personal exploration of each featured location. To give our audience an authentic impression of our neighbourhoods, we only use imagery seen, framed and taken by our own hands.

Illustrated map

We lovingly hand-draw and design each map at être with a fresh and clean style. Graphically designed icons and textures illustrate the locations of parks, museums, cafes, scenic views and places of interest we have loved in our own travels.